Selling Price Calculator
Find the selling price from your cost using either a target profit margin (% of price) or a markup (% of cost).
Formula last reviewed 4 August 2026 · How we verify our calculators
Selling price (from margin)
- Profit
- ₹300
Updates live as you type
Frequently asked questions
Selling price = cost ÷ (1 − margin%). A ₹700 item at a 30% margin sells for ₹1,000, because margin is a share of the selling price, not the cost.
Selling price = cost × (1 + markup%). A ₹700 item with a 30% markup sells for ₹910 — different from the margin result.
They use different bases. A 30% margin and a 30% markup are not the same, which is exactly why this tool keeps the two modes separate and labelled.
Pick margin if you want profit to be a set percentage of revenue; pick markup if you add a percentage to your cost. Choosing the wrong one is the most common pricing error.
The same cost, the same "30%," a ₹90 gap in the answer
A ₹700 cost price at a 30% target, priced by margin mode — selling price = cost ÷ (1 − margin%) — comes to 700 ÷ 0.70 = ₹1,000, a profit of ₹300. The identical cost and the identical "30%," priced by markup mode instead — cost × (1 + markup%) — comes to 700 × 1.30 = ₹910, a profit of ₹210. Same numbers in, ₹90 apart out, purely because margin and markup use different bases for what "30%" is a percentage of.
Why this calculator refuses to offer one ambiguous "percentage" field
Margin is a percentage of the selling price; markup is a percentage of cost. Those are genuinely different denominators, not two names for the same thing, and a business quoting a supplier "30%" without specifying which one they mean can easily under- or over-price by exactly the gap shown above, without anyone noticing until the margins don't add up later.
Picking the mode that matches how you actually think about pricing
Choose margin mode when profit needs to land as a set percentage of revenue — the convention most retail and accounting teams default to. Choose markup mode when pricing works by adding a percentage on top of cost instead — more common in trade and wholesale pricing. The tool returns both the selling price and the resulting profit for whichever mode is selected, labelled clearly so there's no ambiguity about which method produced the number.
This is the companion to the profit margin calculator, which runs the opposite direction — starting from a known selling price and cost, and working backward to the margin and markup percentages they imply, rather than forward from a target percentage to a price.